Tuesday, June 1, 2010

Why mostly Indian small companies fail to make global footprint unlike Chinese counterparts?

This is a very important question today that needs to be answered. When we want India to shine and become a super power we cannot expect only it's large companies to perform, expand and in the process get transformed into global giants.

It is high time that Indian small companies should expand its client base from the present regional businesses to overseas shores. But what I have witnessed personally is that mostly small businessmen who are managing their respective businesses in Mumbai, Bangalore, Chennai & other metros, cities etc, do not take this thought seriously or with a zeal. They tend to stick to the business clientele with whom they had dealt with, since their business was a start up.

This is good in the sense that these businessmen has the acumen to manage the business and hold clients for long. But they have some hitch in acting to expand further at national or global levels.

Let me put down the reasons in bullets:

1. They have a wrong notion in mind that this would require a lot of money investment.

2. They might lose the regional clients if they will concentrate on expansion.

3. They do not have the resources to publicize their business abroad.

4. Their cost of development, production etc will come higher than China, so they will not be able to compete.

5. How will they manage the expanded version of their business, when they feel it is already full of hassles in India?

These all are myths in today's world.

A very small amount of investment can do good and precise publicity. As so many channels like website, blogs, local & global search engines plus trade site listings are available mostly for free Moreover even if some are not then they are available at very affordable rates which can amount to at most 1%-5% of the annual income.

The only problem that needs to be considered now is: Chinese competition. But what I have learned through my personal experience is that businessmen here in India, half of the times are simply unaware of the price the Chinese counterparts quotes to overseas clients. The prices comes either at par or slightly lower than India. The 2 positive points which makes us overlook the pricing issue are:

1. We do not do piracy or break copyright laws when business deals are concerned, as compared to other parts of the world.

2. Our products have the better quality and standards than the global counterparts.

So what is required now is that we have to concentrate on strong market research results, facts and figures only, rather on notions that has been built in our minds.

We need to expand our small companies into medium and then large business players and so in order to do that we need to provide deliverables on time (this point is Achilles' Heel in India as people are a bit relaxed even when doing business).

So if we have decided to expand our businesses and build our nation, we should start acting now. These steps not only brings prosperity in our lives but also pride for India.










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